Your success in business networking, lead generation, lead conversion into actual sales, and brand promotion greatly depends on the first impression you create for prospective clients. In this regard, your e-card or digital visiting card can go a long way in helping you expand your company’s presence. This is even more important as today’s business model has become digitized.
With changes in technologies and the growing use of the Internet in business, there have been structural changes in the corporate domain. As a result, you will lag in your business dealings if you don’t switch to e-business cards from paper cards.
The Global Newswire, citing the latest survey conducted by the US-based research group FactMR, has reported that the global digital business card market is estimated to reach US$ 500 million by 2033, expanding rapidly at a 9.5% CAGR from 2023 to 2033. The digital business card market is calculated to reach US$ 500 million by 2033, with North America leading in industry share.
Why Is the Demand for E-Cards Rising Globally?
The demand curve for digital, electronic, or virtual cards is increasing globally because they offer several business advantages over paper cards. There are several reasons for this, and we will explain five such reasons below:
i. Ease of Doing Business: You can share your e-card through an Android device, iPad, mobile phone, or computer. Stored permanently, you can access your contacts instantly, and you don’t have to shuffle through many physical paper cards (which consumes time).
ii. An Effective Tool for Public Relations: In business, public relations or PR matters. Your networking power increases significantly when you exchange e-cards. You can reach many existing and future clients through electronic means within a very short time. Your paper cards cannot offer you this facility.
iii. Creating a Smart Electronic Marketing Database: This is a major benefit you can reap by exchanging electronic cards. You can create an e-database of individuals engaged in your line of business. If you require to share some information, you can use this database. Using this database, you can also build customer loyalty by seeking their feedback electronically. Such a step can help you promote customer satisfaction, as they feel engaged with the company whose services or commodities they are using.
iv. Brand Promotion: Your sales primarily depend on the promotion of your brand (of products and services). Digital cards can go a long way in promoting your brand and also create an aura around your company. A nicely designed e-card with details of your products, services, company’s background, and promoters’ profiles can go a long way in building your brand.
v. Regular Updates on Your Products and Services: Since you have a database of existing and future clients, you can use it (this database) to mail company newsletters. If you add new products or incorporate special features into your services, you can inform all your existing and future clients.
These are some of the major benefits of switching to e-business cards from paper-made cards.
Additional benefits over and above these key benefits include:
• Freedom from the burden of carrying a paper cardholder.
• You don’t run the risk of running out of paper cards.
• You are saving trees, thus promoting ecological conservation, as paper cards require preparing wood pulp.
• You don’t need to store physical cards in your office.
• Paper cards can be damaged, but e-business cards don’t have this risk.
Today, the exchange of e-cards has become essential to generating leads, converting leads into actual sales, and promoting your service and product brands. This digitization of product and service marketing is rapidly replacing most paper-based tasks, including the exchange of electronic business card.
These cards are rapidly gaining popularity in the US and worldwide as the easiest and quickest means of networking and business communication. E-cards are also being used to promote a brand and create an aura around a corporate company.
Conclusion
In a crowded business space, you can make your presence felt by following the latest trends. As the contact method has turned digital, with people using e-business cards instead of paper-based company cards, you must stay competitive by adopting this method. Sharing company details – its product and service profiles – is the key to ease of doing business. The digitization of cards has made it possible, as it has enhanced your interactive power with prospective and existing clients. As you provide all your company information online, you also receive the same from the other end: your business associates and clients.
